Nathaniel Wu

  Conventional features: Branding on the bottom right, celebrity endorsement - as LeBron James is seen as a idol to teenage boys, the background is dark and gloomy meaning to represent seriousness, but it is also in nature suggesting that it is eco-friendly. The slogan suggests that you can be a star and be one with nature. It is nice and short making it catchy as well. The celebrity is doing something showing that it is for a sports drink made for sports and it is in nature showing the eco-friendliness of the product. is a long shot showing that the celebrity is doing something (playing sports). 

Representation Representation is how the media portray events, issues, individuals and social groups. Typically this is through enforcing or reinforcing some stereotypes. Representation can be made through the acronym: C.A.G.E.D . Which is Class, Age, Gender, Ethnicity and Disability. It can also be through how you read a text such as Dominated Reading which is where you agree and accept the ideological message. Negotiated Reading where it is just in the middle and lastly there is oppositional reading, which is where you disagree with the message. What is a Stereotype? A stereotype is a characterization of an individual or group that has certain features. They work as symbolic codes or signs, Stereotypes can be positive or negative, but they are often generalized and inaccurate, They become more accepted in society due to the frequency with which they are used. Roland Barthes who is the creator of semiotics (study of signs) suggests that the values attributed to these stereo...