Nathaniel Wu

  Plan Q1 - Outline the theory for hall's representation theory in the first paragraph. After that then apply the theory to each of the set producsts. For example, you would outline how the theory works and how it can be applied to one of the sources, then state the limitations when it comes to using this theory. Then after you would talk about the theory for the other source and how it can be applied then you state the limitations of using this theory. After that, you will come up with a conclusion on how different social and cultural representations are being used. Q2 - Firstly, I would go macro and talk about the conventions of each type of newspaper and it's genre as a whole, for example the use of online and print news and it's conventions. After that, I would go micro where I talk specifically about the genre conventions for both sources (2 paragraphs, 1 for each source) whilst also giving specific media langauge. After that, I would then give a conclusion.I would als...

Explain how social and cultural contexts influence the ways newsbrands target their audience. The news industry has been a part of British tradition and with the sudden change in technology for most newspapers, more are becoming online due to a rapid change in technology and with that happening there is a massive decline in print news. This also means that there is becoming a cultural shift since the audience prefers to having online media and having expectations of entertainment within their websites such as moving pictures, videos or people speaking.  The Daily Mail, has been tackling this cultural shift since they are predominantly a print newspaper and not much of a online newspaper which makes it quite hard for them to adapt to this sudden change in technology. As well as that, they had have a massive decline in print circulation from around 1,200,000 in 2020 to 745,000 in 2023 which shows that online news is becoming more accepted than print newspaper showing that there is a ...

 How does the advert use media language to convey their viewpoints and ideologies to help promote their product ​ In the sports drink industry, typically they use media language to help convey their ideologies and viewpoints to help promote their product. These could be by product placement, the choice of athlete or celebrity, their position, their shot and so on. Which helps give a strong impression on what the audience is looking for and what they are buying into with their choice of media language. ​ One way Gatorade uses media language in this advert to convey their viewpoints and ideologies to help promote their product is the choice of celebrity.  The choice of celebrity is Usain Bolt and since Usain Bolt is a runner, this suggests that this will give you energy once you drink this as you will be tired, but the ideology it wants to present is that if you drink this product you'll be like Usain Bolt and "stay ahead of the game" hinting that it enhances your game thus...

  - Mailed based rental service - In 2007, it debuted it streaming service. Even though it only offered 1000 movies - After netflix, hulu, prime video and crave launched. Making them a competition to netflix - Older films have been reintroduced because of netflix, bringing in old culture. - Netflix was designed to be watched in your living room - Netflix is making other people lose jobs such as cable installers as well as companies. - Due to social medias such as netflix, youtube and tiktok, viewers typically want to watch short highlights. - 

  How does the Old Spice advert effectively use a combination of convention and subversion to market the product? The old spice advert uses a combination of both convention and subversion to market the product as Old Spice is trying to make something new by using subversion such as using a more goofy and bright colour scheme as this advert doesn't convey the typical features of a fragrance advert, this could help use market the product as it is being portrayed as different and since Old Spice was a fragrance ad typically marketed for masculine and macho men, this goes against their norm since it does not convey convention. However Old Spice does also use conventional features to market the product, such as the product placement, celebrity endorsement, direct address and a traditional font, the product placement is used so that typically you look at the top left then move down to the bottom right. Celebrity endorsement is also used so that people will buy more of the fragr...