Sports drink designed question.
How does the advert use media language to convey their viewpoints and ideologies to help promote their product In the sports drink industry, typically they use media language to help convey their ideologies and viewpoints to help promote their product. These could be by product placement, the choice of athlete or celebrity, their position, their shot and so on. Which helps give a strong impression on what the audience is looking for and what they are buying into with their choice of media language. One way Gatorade uses media language in this advert to convey their viewpoints and ideologies to help promote their product is the choice of celebrity. The choice of celebrity is Usain Bolt and since Usain Bolt is a runner, this suggests that this will give you energy once you drink this as you will be tired, but the ideology it wants to present is that if you drink this product you'll be like Usain Bolt and "stay ahead of the game" hinting that it enhances your game thus...